Marketing Campaigns

At Samsung I managed all vertical & product marketing campaigns for my assigned products/verticals. This began with working with sales leaders, product managers and others on ideating on campaign ideas. From there we would put together the campaign strategy which included a campaign brief, campaign messaging, and campaign goals. Lastly we’d get more tactical and determine a plan for PR, social, email, website, tradeshows, and more.

Results

• Launched Samsung’s The Wall All-in-One new product in July of 2021. Had almost 300 page views and a 6.62% .com referral rate in the first month.

• Generated approximately 300,0000 impressions and 50+ leads for the Samsung LED products (indoor + outdoor LED) in 2021 (Jan-Sept).

• Orchestrated the creation of many valuable educational LED content pieces that outperformed expectations, often with referral rates over 6%.

• Won the MarCom Award (2021) for the UnrivaLED campaign, which promoted Samsung’s all-in-one LED package.

• Garnered approx. 300K impressions, 50+ leads, and 6% referral rate for indoor/outdoor LED in nine months.

• For the sports vertical, I executed multiple campaigns and coordinated several trade shows that earned nearly one million impressions and 2,000 event leads that translated directly to $100M in revenue for the business.