Case Studies

As the vertical and product marketing manager I coordinated and managed all case studies. This began by working with our sales team on determining what projects were newsworthy. Once we found a project, I would coordinate meeting with the company to explain our process and than setting up a kickoff call with all stakeholders to start the project. I coordinated our case studies with our social, PR, website, and email teams. I helped in determining our shot lists, interview scripts, and overall messaging and position for each case study.